Important aspects about Record Label Marketing

Record Label Marketing offers an entire look at the inner workings of record labels, showing how the record labels attach commercial music with consumers. In the current atmosphere of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the entire record label?s marketing plan and how it is executed. This new edition is obviously demonstrated throughout with figures, tables, graphs, and glossaries, and includes a valuable summary of the music industry. Record Label Marketing has become important reading for current and aspirant professionals, and for music business students everywhere.

Functions:

* It gives you an exclusive and entire look at SoundScan and how it is used as a marketing tool.
* It had essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels.
* Offers imminent into how successful labels use videos, promotional touring, and special products to build profits.
* Includes key specialized marketing strategies using the tools of workers promotion and international opportunities.
* Expose how labels are managing within their intermediary digital industry.
* Appears to the future of the music business – how online growths, technological dissemination, and convergence and new markets continue to reshape the industry.

Special Labeling for RESTRICTED Products

Look for special directions on RESTRICTED products or products classified as COMMERCIAL with a RESTRICTED use. If a product has been classified as RESTRICTED, then the labeling must have a section called NATURE OF RESTRICTION at the top of the secondary display panel, before the directions for use. This section tells you if there are special conditions for using, storing, displaying or distributing this pesticide.

Restricted Uses:

The following example shows how a restricted product may be labeled:

NATURE OF RESTRICTION: This product is to be used only in the manner authorized. Contact local pesticide regulatory authorities about use permits which may be required. This product is to be stored and displayed apart from food and feed.

How to Read and Understand Nutrition Labels

It is necessary for everyone to learn more about nutrition of food and what's healthy and what's not healthy.

Step -1

Check the serving size and number of servings .
a.The nutrition labeling facts are based on one serving only but there may be more than one serving in package.
b.Suppose, if there are two servings and use the whole contents of the package, you should double the amount of nutrients and calories.
c.If you are comparing nutrients and calories between brands, pay attention to the serving sizes. It may be 1 cup for some foods while for some others it may be ¾ cup.

Step-2

Check the calories and calories from fat per serving.
a. For each serving, Fat-free means the food has less than 0.5 g of fat.
b. Low-fat refers that the food has less than 3 g of fat per serving.
c. Reduced-fat or less-fat means the food content has at least 25% less fat per serving.
e. No Trans fats means the food has approximately less than 0.5 g of trans fats per serving.

Step-3

Check the cholesterol content.
a. Cholesterol-free refers that the food has less than 2 mg of cholesterol and 2 g or less of saturated fat per serving.
b. Low-cholesterol refers that the food contains 20 mg or less than of cholesterol and 2 g or less of saturated fat for every serving.

Step-4

Check the fiber content.
a. For each serving, High-fiber means the food has more than of 5 g of fibers.
b. Basically there are two kinds of fibers. They are Soluble and insoluble fibers. Soluble fibers count your daily carbohydrate intake while insoluble fibers do not.

Step-5

Check the sugar content.
a. For each serving, Sugar-free refers that the food has less than 0.5 g of sugar.
b. No sugar added means there is no additional sugar added to the food whereas the food contains only the naturally occurring sugars . This is differ from low sugar or sugar-free.

Step-6

Check the sodium content.
a. For each serving, Sodium-free or salt-free means the food contains less than 5 mg of salt.
b. For Low-sodium, the food has less than 140 mg of salt per serving.
c. For very low sodium, the food has less than 35 mg of salt per serving.

Step-7

Total proteins, sodium, fat and carbohydrates are the only four nutrients that are fixed to list even if they are zero.

Labeling Claims with Product Name

Product names cannot constitute false and misleading claims. Although a company has the discretion to name its product, the company is still governed by the false and misleading standard. An example of a misleading product name is, “Fresh Squeezed Disinfectant.” The phrase “Fresh Squeezed” in the name is misleading because it could convey that the product is meant to be consumed. Following is the Agency’s current guidance on false or misleading product names:

1. Product names, claims or statements that express or imply a higher-level antimicrobial activity than demonstrated by testing are not acceptable.
2. General superlative terms such as "super," "superior," and "ultra" no longer need to be qualified by the term "brand" in a product name. However, this determination still does not allow terms or claims like those which clearly imply heightened efficacy (e.g., "hospital strength," "professional strength," etc.)
3. The Office of Pesticide Programs is under no obligation to ensure registrants use the correct trademark TM or ® and copyright © symbols on labels. Registrants are encouraged to use the correct symbols in labeling.
4. If a product falls within the scope of the Worker Protection Standard and contains an organophosphate (i.e., an N-organophosphorus ester that inhibits cholinesterase) or an N-methyl carbamate (i.e., an N-methyl carbamic acid ester that inhibits cholinesterase), the label shall indicate the term directly under the Product Name or in the first aid statement.

The exact same name cannot be used for different products registered by any registrant. The product name must be sufficiently different to clearly distinguish one product from another. However, a supplemental distributor may use the same product name as the parent product.